It’s not easy to sell anything on Amazon. In fact, it’s getting harder and harder to compete. Your products are constantly being compared to others and so you need to bring your A-game in order to be successful. With the right Amazon SEO strategy, you can increase your rankings and make more sales. Here are some tips for how you can increase your rankings on Amazon with the help of a few simple tools.

What is Amazon SEO?

Amazon SEO refers to the optimization process that you use to get your products ranked higher on Amazon’s product search. The goal of Amazon SEO is to increase your sales and make it easier for customers to find your products by ranking them higher in Amazon’s search results.

The Best Amazon SEO Tools Out There

There are a few Amazon SEO tools that you might want to use in order to optimize your ranking on Amazon.

1. Google’s Keyword Tool

The Google keyword tool helps you find keywords related to products or services for which your website can provide information. It will show you the monthly search volume and the opportunity for increased traffic from those searches.

2. Ahrefs Site Explorer

This is another great tool that can help you with finding keywords related to your business in order to rank higher on Amazon and bring more traffic to your site. Ahrefs also helps you monitor your competitor’s rankings and lets you see where they get their links from as well as how many backlinks they have and who rank higher than them in search results. This can be helpful when trying to figure out how to beat them in the rankings game.

3. SEMrush

This is a powerful tool, too, that can help you evaluate the success of marketing campaigns, find new opportunities, and track competitors on various channels like Twitter, Facebook, YouTube, etc., which can all lead back to your Amazon page eventually. SEMrush offers a 14-day trial so that potential customers can try it out before committing. The basic cost is $69 per month but there are other pricing options available depending on what features you need for your business growth strategy.

5 Easy Steps to Boost Your Amazon Rankings

The first tip is to create a listing that’s optimized for Amazon. This can be done in two ways. The first way is by optimizing your title and bullets on the back end of your listing. The second way is by making sure you use the relevant keywords in your product name. You don’t want to stuff keywords in your title or bullets, but rather strategically place them throughout your listing so they don’t look spammy.

The next step is to make sure you have a high product rating and get good reviews from your customers. Reviews are the lifeblood of any business, but when it comes to Amazon, reviews are everything because they have such a heavy weighting with rankings.

Next, take advantage of FBA (Fulfillment by Amazon). This will help you save money and give you more time by taking care of all shipping and packaging needs for you.

Lastly, if you know what products are going to be trending then make sure to list those products early on before they become popular so that they can rank higher than other sellers. For example, this season there has been an influx of pink items so it would be smart to start selling pink items now instead of waiting until it’s too late.


Amazon is the world’s largest online store. More than a marketplace, Amazon is a super-powered search engine that appears to be indexing the world. It is crucial for you to be aware of the different ways you can optimize your presence on Amazon and improve your Amazon SEO.

You can start by implementing these 5 quick, easy steps to improve your Amazon rankings:

1. Optimize your product listing

2. Optimize your product listing title

3. Optimize your product description

4. Optimize your Amazon sales rank

5. Increase your Amazon reviews

Now that you know how to optimize your Amazon presence, it’s time to get started! Get in touch with SEO Troop today to learn more about increasing your sales and improving SEO on your amazon pages.