The important part of Keyword Strategy is the research, and uncovering new words and phrases you can target to grow your traffic from search engines like Google; targeting the search queries that matter to your audience and customers.

The initial steps are learning about keywords that have a basic strategy of relating to your audience’s intended search.

The Importance of Keywords & Keyword Strategy

A keyword strategy should be an integral part of your website and marketing strategy. You must make sure that the keyword you are targeting is targeted toward a relevant audience.

According to Moz:

“Because your business is unique, customers shouldn’t use your brand for their everyday needs; it should be a premium product or service they reach for when they need something specific.”

Keywords can help you clearly define your website’s scope, including the intended audience.

What Does This Mean For An Average Business Owner in 2022?

Keyword targeting is a must for every business.

As you explore your target audience, you will see a few key keywords that make sense as a basis for your content.

Keyword Strategy For SEO

Narrowing Down Your Audience

Audience research is the work of creating a detailed profile of who is driving your traffic. Analyzing your inbound traffic allows you to better predict your site’s conversion rate. The first step in researching your audience is to map your visitors back to their various actions. A good example is a local business like Cosmichrome target local and national customers through Keywords.

The exact same core concepts are also used in analyzing your search traffic. When you identify the keywords that are converting and try to discover what type of keywords users are looking for, you can better narrow your target audience.

A keyword that people use on a consistent basis can help your conversion rates. Certain words are easily searched for, creating a large pool of keywords that can influence your conversion rate.

Choosing the Right Keyword Tool

Keyword strategy and research tools like Google Keyword Planner and SEMrush are essential, but not always the best option. While these tools are powerful, in many cases, they’re not tailored to your unique business and can leave you with keyword clutter.

What is the first step in keyword research?

Target your target keywords. Identify the keyword strategy is aligned with your target audience is using in search. Learn more about important keyword research and audience with toronto seo agencies like SEO Troop

This step determines how best to drive traffic to your website. Select keywords that are most likely to be relevant to your audience’s needs. Use the web and social media for some initial research.

Research online. The process of Google keyword research and content analysis will guide you through this process.

SEO keyword tools like Google Keyword Planner and SEMRush are always a great addition to finding keywords as well.

Understanding the Basics of Keyword Research

There are many elements that go into keyword research, but the ultimate goal is to understand which keywords your competitors are targeting. They can help you pinpoint popular keywords within your industry and add them to your research.

In Google’s excellent research guide on organic search, you can get a decent overview of all of the elements that are utilized for keyword research.

Knowing how to use them and incorporating them into your keyword strategy will help you tremendously.

Keyword Research Tip: Understand Keyword Layering

There are many tools you can use to measure keywords. For instance, there is Google Adwords Keyword Planner. It is well worth looking through and tracking keywords for a week or so.

How to Incorporate Keywords Into Your Strategy

Decide on the exact words or phrases that you want to rank for.

Keyword Research Tip: Highlight Your Competitors’ Keywords In Your Keyword Research

To find out the words your competitors rank for, go to the SERPs and look at the paid advertising positions.

For a little help, use Alexa to get the exact information you want.

As you work, you’ll notice the use of many different words and phrases by many different businesses.

Keep in mind that these words are often used by businesses as part of their unique and evolving marketing campaigns.

Keyword Research Tip #3: Learn Your Audience, Then Write Your Content Accordingly

To succeed, write for your unique audience.

To accomplish this, spend some time understanding your target audience.


The key to effective keyword strategy and keyword research is to work towards a purpose-driven goal. Identify the brand keywords that you are aiming to establish and then start working backward.

If you’re a business owner who needs to know what to do to start winning against your competitors, let us know in the comments below. We can help!

Keyword research is a necessary evil for any website owner. It’s important to make sure your website is optimized and effective in attracting new customers and keeping existing customers. But, it can be confusing.

We covered the basic steps of keyword research and introduce you to the essentials of keyword research tools. If you need more information or have questions about Toronto SEO, Contact Us Today!