If you own a local business, you might wonder why it’s important to have a strong online presence. After all, you have a loyal customer base in your area, and you may feel that word of mouth is enough to keep your business thriving. However, in today’s digital age, having a strong online presence is more important than ever before. One key aspect of this is ranking well in local search results. In this article, we’ll explore 10 reasons why local businesses ranking matters.
If you’re a local business owner who’s been on the fence about investing in your online presence, read on to discover why local search ranking is so crucial.
Increases Visibility
When your business ranks well in local search results, you’re more likely to be seen by potential customers. According to Google, 46% of searches have a local intent, meaning users are looking for a business or service in their area. By ranking well in local search results, you’re more likely to be found by these users.
Builds Trust
When a business appears at the top of local search results, it’s perceived as more trustworthy and credible. This is because users trust Google to provide them with the best results for their search query. By ranking well, your business is seen as a top performer in your industry and location.
Increases Website Traffic
Ranking well in local search results can drive a significant amount of traffic to your website. Users who are searching for a business or service in their area are more likely to click on the top results that appear in the local pack. By appearing in this coveted spot, you can increase the amount of traffic to your website and ultimately increase your customer base.
Boosts Local SEO
When your business ranks well in local search results, it can also improve your overall SEO. This is because local search ranking is a key factor in Google’s algorithm. By optimizing your website for local search, you can improve your overall search engine ranking and drive more traffic to your website.
Increases Conversions
Ranking well in local search results can also increase your conversion rate. This is because users who are searching for a business or service in their area are often ready to make a purchase. By appearing at the top of local search results, you’re more likely to attract these ready-to-buy customers and convert them into paying customers.
Increases Brand Awareness
When your business ranks well in local search results, it can also increase your brand awareness. This is because users who see local businesses ranking at the top of the local pack are more likely to remember your brand and recommend it to others. By appearing in local search results, you’re increasing your reach and building a stronger brand presence.
Improves User Experience
Ranking well in local search results can also improve the user experience for your customers. When users are searching for a business or service in their area, they want to find relevant and accurate information quickly. By appearing at the top of local search results, you’re providing users with the information they need in a fast and efficient manner.
Increases Customer Engagement
Ranking well in local search results can also increase customer engagement. This is because users who find your business through local search are more likely to leave reviews and interact with your business online. By engaging with these customers, you can build stronger relationships and increase customer loyalty.
Gives You a Competitive Edge
When your business ranks well in local search results, you have a competitive edge over other businesses in your area. This is because users are more likely to choose a business that appears at the top of local search results. By investing in your local search ranking, you can stay ahead of your competitors and attract more customers to your business.
If you want to learn more about growing your local business and improving your rankings in Google then schedule a consultation with SEO Troop. Contact us today for more information to bring your website to more of your customers on Google!