Organic traffic is your top priority when running a business online and to rank highly in search engine results pages. While there are many ways to do this, SEO is the most common and effective way to increase your website traffic in Toronto. There are three techniques that you can use to help your SEO: keyword research, content marketing, and link building. Today we’re going to go over these three methods in detail and show you how they work for boosting search traffic in Toronto.

Keyword research for oganic traffic

Keyword research is the process of finding and analyzing keywords relevant to your business and industry. It’s a crucial step in any SEO campaign because it helps determine what kind of content you’ll create for your website, how you market it online, and which phrases might show up in your content.

Many people think that keyword research is about picking out keywords that will rank well in search engine results pages. While this is true, keyword research also means understanding how these words will impact your online marketing strategy – and more importantly, how they relate to your business goals.

organic traffic content marketing

Content marketing in Toronto

Do you know the difference between content marketing and search engine optimization? While SEO is a form of content marketing, there are many other ways to market your business.

One of the most effective methods for SEO is content marketing. Content marketing is defined as creating, publishing, and promoting content to attract prospects and customers. Content that’s shared on social media sites like Facebook or Instagram can be used for this purpose. What’s important about this technique is that it includes more than just writing blog posts and distributing press releases. If you want to increase your traffic with this technique, you need to include different types of media like video, podcasts, e-books, slide presentations, and much more.

For Toronto businesses who want to rank higher in Google search results pages, we recommend including all types of content as possible as long as the quality is high. This will give your business a diverse set of links which will improve its ranking. You could also try uploading videos on YouTube!

organic traffic backlinks

Link building

Link building is a term used to describe generating links from other websites to your website, which improves your search rankings.

Link building can be accomplished by purchasing backlinks from a site like eBay or Amazon, but this practice is frowned upon by Google and will cause your website to be penalized. The best way to build links is by writing blog posts for other websites. Writing blog posts for other blogs provide great exposure for your business and people are more likely to link to it since they found it through another source. This type of link building is also called guest blogging.


We hope we were able to give you some insight into how is organic traffic Toronto and SEO works and why it’s important for your business. And we hope that we’ve inspired you to explore the ways in which digital marketing can work for you and your company.

It’s time to get started with your new SEO strategy! Take a look at what keyword research, content marketing, and link building have to offer. We’re confident that these three methods will help your website rank higher in the search engines.

For more information with your digital marketing efforts Contact Us!