For many budding entrepreneurs or those who’ve had brick-and mortar businesses for years, the prospect of establishing an online presence for their business is a complete mystery, like figuring out how nuclear fission works or finding out what’s at the bottom of Loch Ness. 

Unfortunately, in those instances, some entrepreneurs opt for a “do-it-yourself” online website creator to save a buck, which is equally as mystifying. After all, if somebody needed a surgery, they wouldn’t do it themselves- they’d consult the best surgeon in the field- in other words, an expert. Similarly, and with the health of your business at stake, you need to consult a specialist in digital marketing. In short, you need the best web agency Montreal has to offer, the experts at SEOTroop.


The first thing a business looking to establish an online presence should consider are PPC (Pay Per Click) ads. These are ads targeted to prospective clients who are searching the web with keywords related to your business. This increases the potential for traffic on your website, as well as sales. It’s also a more cost-effective way of paying for advertisement: rather than pay an exorbitant monthly fee, each click on your ad carries a flat rate. As every click can be a potential purchase, the advertisement pays for itself!


Search Engine Optimization (SEO) is another crucial aspect of digital marketing that no business can really afford to omit from their website. When potential clients search the web, they use keywords that relate directly to the business they are searching for. If each page of your website contains those words (and other often-used words pertaining to your business), there’s a greater chance search engines like Google can rank your website higher on the search list. In this way, proper SEO can make your online presence stand out from the pack.


You never get a second chance to make a first impression, and in many ways, having an attractive, user-friendly website is the best way to put your best foot forward. 

The landing (or home) page of your website should be visually appealing, as it will make a potential client want to browse through it more thoroughly. As well, the pages should be simple, containing just enough images and text to hold a visitor’s attention without overloading them with information. It’s good to remember that strategically placed and continuously updated links can provide them with further content should they need it. 

The site should also connect from one page to the next in a logical progression that also follows a natural, easy-going flow;  that will make your visitor want to stay longer on your site and increase potential sales.

Many of these techniques cannot afford to be mismanaged. Having a potential client visit a site that is difficult to navigate or looks unprofessional and unattractive will have them leave it in seconds. You can’t afford to lose them so early, which is why conscientious business owners in Montréal will trust expert web agencies like SEOTroop to handle all their digital marketing needs.


But don’t take our word for it- study the results. Motovan, a business that specializes in motorcycle and ATV parts and accessories, experienced a 20% increase in sales by following these strategies; a 150% return on their investment in a web agency Montreal based digital marketing like SEOTroop.

Are you ready to have your business do the same?

Thank you for reading! If you have any questions, please contact us.