On-page SEO involves optimizing all webpage content for users and for search engines. Some of the most common practices associated with on-page SEO include optimizing URLs, internal links, title tags, and content. As opposed to off-page SEO, on-page SEO is different because it does not deal with factors that occur away from your website, e.g. backlinks.
How does On-Page SEO Work?
On-page SEO works by providing signals to search engines like Google that your content is relevant to the search query. One of the most obvious ways this can be accomplished is to include keywords that are being used by someone searching for a specific topic. However, this is not the only thing that a search engine will evaluate, and if you stuff that keyword onto a page excessively, it will tend to negate the relevance of your page and maybe ignored by Google.
Search engines are always looking for other types of signals which may strengthen your relevance to a user search. For instance, including images or videos appropriate to the topic will help increase relevance, and if your content includes high-quality text which supports and describes the topic, that will also be a big plus.
How does On-Page SEO affect different pages?
One impact that on-page SEO will have on all pages of a website, is that each of these pages should be optimized for SEO so they can all be highly ranked. This is just as true for your blog page as it is for a landing page or a product page. It is always necessary to provide high-quality content, supporting images or videos, readable content, and information that is relevant to user searches. A product page, for instance, should have a clear description of the product, along with an image or video which clearly depicts the product, so as to be of maximum value to a reader.
Features of On-Page SEO
When you’re performing on-page SEO, there are a number of features you should be looking at. The title tags and description tags are important to address because search engines will be evaluating them. Meta descriptions should be compelling since they will also be assessed by search engines, as are short, descriptive URLs. Images should be optimized, and descriptive alt texts should be provided. Both internal and external links should be provided because they help visitors find your website, and links to other websites will provide more value to users. All of these features need to be considered when optimizing your on-page SEO.
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