What is SEO Marketing?
What is SEO marketing, or Search Engine Optimization, is a complex marketing technique that focuses on increasing site traffic. But unlike traditional marketing, search engines make no judgments about what’s “good” marketing. You can push any kind of content out there, from cooking tutorials to corporate blog posts, and just as long as your website is not spam, Google and other search engines will show it to their users. Even so, if your content is high quality and engaging, search engines will take note and rank your website higher in search results. That means more visitors coming to your site, converting from visitors to visitors, and paying you more money to advertise your products or services on the web. This is why SEO Marketing effective with agencies like SEOTroop.
Why Do I Need SEO?
SEO isn’t rocket science, but you don’t need to be a rocket scientist to get a boost in search engine rankings. Let’s start with the basics. Search Engine Rankings (SEO) SEO is any technique for improving visibility and traffic to your website. The goal is to increase your website’s search engine ranking and rankings for different verticals. The fundamentals of SEO are pretty simple: Create content that’s easy for people to read and understand. Ensure your content has quality images, headlines, and content that’s hyper relevant to what people are searching for (e.g. “buy organic frozen foods for children”). Provide a well-organized, clean, well-designed website. Now that we have an understanding of what SEO is and why you should care about it, let’s get started!
What is Search Engine Optimization Marketing
Google and Bing are search engines that determine the relevance of websites to search queries. SEO is the process of optimizing your website for high-traffic keywords to increase organic search traffic and ultimately gain higher rankings. SEOs aim to achieve search engine rankings that naturally increase organic traffic. That sounds great, but how does it actually work? What’s the relationship between search engines and SEOs? When you create a website, you also upload various pages. The way Google and Bing determine your website’s relevance is by analyzing all of the pages. When you upload a page, Google and Bing do a search on the keyword(s) you’ve chosen. Then, they do a rank check for each page.
Regardless of how you’re marketing online (blogging, ecommerce, social media, email marketing, affiliate marketing, etc.), the three most important online marketing channels are Google, Bing, and Yahoo. Each search engine (excluding Twitter, which doesn’t rank SEO) has a different set of priorities and algorithms. That means that your content must match the needs and preferences of each search engine. You do that through SEO—specifically, search engine optimization. This involves optimising the quality, quantity, and location of your webpages in the search engine results pages (SERPs). What Is SEO & Why Does It Matter?
How to Be Successful with SEO
When you’re ready to learn the tools of the trade, start with these foundational SEO terms and services. Keyword Research Keyword-based SEO services—such as keyword-rich snippets in meta tags, sticky keywords in H1 tags, and more—are how you pay for (and in some cases, get) every major ranking improvement you can make. Search engine spiders crawl the web looking for relevant keywords and comparing them to search terms that people actually use to find the pages they are looking for. In other words, you want to make sure that whatever you’re trying to rank for is something that’s actually used by search engines.
Summary
So, what is SEO marketing or Search Engine Optimization ? And what is it used for? When most people think about SEO, they tend to think about: Getting high-quality, organic traffic from the search engines Creating a blog or website that is rich in rich, meaningful content boosting page rankings in the Google search engine (in other words, improving your “Search Engine Ranking” or SERP) Why does the SEO industry exist? SEO is, as the name implies, an industry. According to Kristine Jarvinen in her book, it’s a multibillion dollar a year industry with over a million employees. As Kristine explains, There are over a million people involved in the search engine optimization (SEO) field. There are as many roles as there are search engines (in fact, that number may be over a million roles too many).
If you want to learn more about SEO and how it affects your website Contact Us today.